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Pridružen/-a: 27.10. 2021, 09:48
Prispevkov: 3
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 Objavljeno: 27 Okt 2021 09:53 Naslov sporočila: Give value to your sales with upselling and cross-selling fa |
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If we ask a CEO or commercial director, what is their main business objective? You would surely answer that increased sales. Techniques such as cross-selling and upselling can be excellent tools to get the most out of your chances of sale.
To give you an advance we can say that in both options it is about making the right offer at the perfect time considering the needs of the client. If you want to take fax number list advantage of these techniques to increase your sales and you don't know where to start, we invite you to continue this reading, as we will explain how they can be integrated into your inbound fax number list strategy.
In addition, you will learn to apply it through the analysis of the profile of your customers, the historical behavior of their previous purchases or additional needs that may arise related to a recent purchase.
What is cross-selling ?
The cross-selling or also known as cross - selling is to motivate fax number list the purchase of an additional product or service requested. Do you know what the main benefit is? Improve user experience and satisfaction level.
If you are looking to enjoy these benefits, you must understand the tastes and needs of your potential buyers, review and analyze the stages of the life cycle of users. This way you can segment and track appropriately depending on where they are in the sales funnel.
This will allow you to create a personalized campaign or an offer with relevant content for your prospects and thus guide the lead towards the final goal: cross-selling.
To better understand this concept we will give you an fax number list. Imagine that you work in a company that is dedicated to the placement of credit cards and a client intends to acquire one.
During the conversation you realize that one of the most important aspects for this person is security when making purchases and is susceptible to the issue of cloning. This will be the perfect opportunity to offer insurance that includes the reimbursement of charges to your credit card for purchases made by third parties.
In an inbound strategy the situation is different, the advisor fax number list will be able to identify the user's profile in a CRM platform and know what their interests are according to the pages viewed and content of interest. This will be key to offering the complementary product, which in this case would be credit card insurance.
On this occasion our client got what he was looking for and by interacting with him and paying attention to his needs, we had the opportunity to offer one or more products to improve his shopping experience. |
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