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COLOMBO Baratas Zapatillas Nike Air Max TN Plus Mujer Negras Rosa , June 15 (Xinhua) -- Sri Lanka's national airline, which has been suffering huge financial losses, said on Thursday said that its losses have begun to reduce.
The Sri lankan Airlines said that since the new government was formed in January 2015, the airline's losses have dramatically reduced.
The airline said a fuel price reduction in 2015 saw a drop in ticket prices that did not recover when fuel prices increased again. The effect of this, coupled with the acceptance of several new and expensive aircraft Comprar Zapatillas Nike Air Max TN Plus Hombre Negras Rojas , a depreciation of the Sri Lankan rupee and other currencies against the U.S. dollar saw a weakening of the balance sheet of the airline.
It also said that a re-surfacing project of the runway at Sri Lanka's main international airport also forced the national carrier to cancel over 600 flights, equivalent to two entire weeks of scheduled services, in the first three months of 2017.
"These factors combined to worsen the performance of what could have been a successful financial year in 201617," the airline said.
The airline expressed confidence that its financial recovery will continue and the positive trend will be further improved.
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A customer looks at LCD television sets made by Japanese multinational Sharp Corp at a store in Tokyo. Asian corporations need to make branding an integrated part of all strategy decisions for their products to compete in the global league. [Photo Agencies]
With better quality products, improved supply chains and rising demand, Chinese and Asian corporations are increasingly making their way onto the global corporate stage. But they are unlikely to become true international players if they do not focus on getting their brand strategy right.
"All the surveys that are done on branding show that in Asia you probably have 10 recognised global brands," says brand strategist Martin Roll, author of the bestselling book Asian Brand Strategy.
"And most of them are Japanese and South Korean Zapatillas Nike Air Max 97 KPU TPU Hombre Azules Blancas Rebajas , with a few from the rest of Asia," he says.
Analysts say the problem is cultural and that many Asian corporations are locked into a corporate structure that is still family run and where branding is simply seen as an extension of advertising. But the status quo may be slowly shifting.
"I think that attitude is changing," says Ganeshan Wignaraja, director of research with the Asian Development Bank Institute (ADBI) in Tokyo, comparing the situation with that of Japan three or four decades ago.
"Many companies now coming out of China and other parts of Asia are a generation or so behind the more established and well-known global companies from Japan or South Korea when it comes to branding.
Wignaraja explains that although building a brand can be extremely costly and time-consuming Rebajas Zapatillas Nike Air Max 97 OG GS Hombre Negras Blancas , it is essential. Without branding, a company will find it very difficult to become accepted as a household name, he adds.
"Competition today is fierce and branding will hold the key to success or failure."
Roll believes Chinese companies still have a long way to go to build their brands globally.
"It requires a totally new mindset. Chinese business leaders need to learn what it means to build something like a brand, which is much more than a slick logo," he says.
"They need to elevate branding to the boardroom level and engage a chief marketing officer - to put marketing at the forefront of business strategy."
Business leaders in China must also benchmark global practices Zapatillas Nike Air Max 97 OG GS Hombre Plata Blancas Rebajas , Roll says. Companies need to research the most successful peers in their own industry and study what is being done in other industries.
"There is a common belief - and it is often stated - that the track for Chinese firms will be very different than any other country from Asia. I don't believe that.
"It is a fallacy to believe that China will globalize in a different way. Many others have done it before them. China has to learn from the world when it comes to best practices in brand-building."
Global Chinese brands will not happen by chance, Roll says. It will only happen through a thoroughly planned strategy executed relentlessly over a long time.
He says that Samsung Group, the South Korean electronics giant, is one of the best examples of an Asian brand that has taken the globalization strategy seriously. It started early to focus on its brands as a key strategic initiative.
"Only now, after 10 to 15 years Nike Air Max 97 2017 Retro Hombre Gold Comprar Doradas Comprar , is it starting to pay off," he says.
Another example is Singapore Airlines Ltd, which Roll describes as a "brilliant example of a global brand that has set standards for more than 40 years in a very competitive category".
Ying Zhu, director of the Australian Centre for Asian Business at the University of South Australia, says he can see two potential scenarios that could emerge from China when it comes to company branding.
"They can either start from scratch and build a brand Zapatillas Nike Air Max 97 2017 Retro Hombre Plata Rebajas , or they take the easy way out and buy an established company that everyone knows. That way you avoid the costly process of brand-building," he says.
He cites the example of Zhejiang Geely Holding Co Ltd, a little known, at least outside China, automaker based in Hangzhou that signed a $1.8 billion agreement in 2010 to buy AB Volvo.
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